Background
A renowned Dutch telecommunications firm, amidst its ambitious fiber network expansion, aimed to leverage its consumer and business infrastructure in the large-enterprise market. Tasked with this objective, Kepsfield was mandated to formulate a strategy, ensuring alignment with management, operational teams, and private equity stakeholders.
Our impact
In collaboration with the client’s team, we crafted a comprehensive commercial strategy. This encompassed an evaluation of the company’s existing large-enterprise offerings and pinpointed pivotal market segments to target.
Next we performed an in-depth market potential analysis which led to the formulation of a fiber roll-out strategy, and a precise customer engagement roadmap.
Finally, we designed a cohesive technical and organizational blueprint, to enable sustainable growth within the targeted large-enterprise segment.
